Following Wellfit Technologies' acquisition of Launch Loyalty in 2025, many dental practices are evaluating their membership plan software options. Whether you're seeking deeper PMS integration, quantified ROI data, or a team that supports the plan at any practice size, several platforms address specific needs that practices prioritize when building profitable membership programs. Here’s an analysis of each platform's strengths, pricing models, and ideal use cases to help dental teams select the right membership plan software for their growth goals.
Launch Loyalty, which Wellfit Technologies bought from Careington in May 2025, administers in-house membership plans and assigns each client a Client Success Specialist, though the sale agreement provides for Careington to keep servicing Launch Loyalty customers while the companies integrate Wellfit's technology (launchloyalty.com/media). The seven alternatives below are Clerri (formerly Kleer and Membersy), BoomCloud, Smile Advantage, DentalHQ, illumitrac, Subscribili, and Plan Forward. This list was last reviewed in October 2026.
- PMS integration depth separates platforms: Clerri integrates with over 90% of PMS including authorized Open Dental integration with sub-second sync, while other platforms offer varying integration approaches
- Quantified patient behavior data proves ROI: Clerri practices experience 76% more visits, 146% more procedures, and 172% increase in cash production when comparing membership patients to their previous cash-pay status
- Workflow integration streamlines enrollment: Clerri Bridge overlays existing PMS schedule views for one-click enrollment without toggling between systems
- One platform for every practice size: Clerri serves 7 of the top 10 DSOs and 5,000+ independent practices, demonstrating architecture that handles single locations through multi-hundred location networks
- Compliance infrastructure reduces legal risk: Built-in DMPO, Knox-Keene, HIPAA, and PCI compliance handling through dedicated compliance teams protects practices operating membership plans across multiple states
The dental membership software market continues expanding as practices seek alternatives to stagnant insurance reimbursement rates. More than half of all dental practices cite insurance dependency as holding back growth, driving demand for membership platforms that enable recurring revenue and optimized payer mix.
1. Clerri (formerly Kleer and Membersy)
Clerri stands as the category leader in dental membership software, formed through the merger of Kleer and Membersy, the industry's two largest platforms. The company serves 25,000+ dentists across all 50 states, making it the most widely adopted solution for dental membership programs.
Clerri features
- Custom Plan Design: Data-driven plan configuration based on practice demographics
- Patient & Member Marketing: Custom landing pages, Google Ads templates, direct mail resources, and social media tools
- One-click enrollment: Pulls patient data directly from PMS to eliminate duplicate data entry
- Automated payment posting: Integration with major PMS platforms with real-time reconciliation
- Clerri Bridge: PMS schedule overlay that surfaces enrollment opportunities directly in existing workflows without toggling between systems
- Real-time benefit tracking: Shows which services patients have used and what remains available
- Clerri University: On-demand training portal for consistent staff knowledge
- Health Checks & Performance Analytics: Periodic plan health checks with actionable insights and benchmark comparisons, plus ongoing practice analytics monitoring with alerts when your plan needs support
Clerri pricing
- Free implementation with custom pricing based on practice size and needs
- White-glove onboarding included with dedicated account management
- Contact for details on specific pricing
Clerri's primary differentiator lies in its quantified "Membership Effect" research. Practices using the platform report 76% more visits, 146% more procedures, and a 172% increase in cash production when comparing membership patients to when they were cash-pay patients.
For single-location practices, setup is free, agreements are month-to-month, most practices are live in about two weeks, and every practice gets a dedicated success manager and bilingual member support, so the plan does not add work for a small front desk.
Clerri's DSO partnerships validate the platform's enterprise strength. GEN4 Dental Partners implemented Clerri across 40+ locations, immediately enrolling 500+ members. Great Lakes Dental Partners experienced a 95% increase in enrollments compared to the prior year.
The authorized Open Dental integration provides sub-second data synchronization and simultaneous payment posting, capabilities that streamline membership management within existing clinical workflows.
For practices evaluating membership plan software, Clerri's combination of workflow integration, proven ROI data, and scale from one office to hundreds of locations makes it the standard against which alternatives are measured.
2. BoomCloud
BoomCloud differentiates through its AI-powered plan builder that uses real-world data to recommend pricing and benefits. The platform emphasizes practice-owned contracts and built-in staff incentive programs to drive enrollment.
BoomCloud features
- AI plan builder with data-driven pricing recommendations
- Practice-owned membership contracts
- Staff incentive programs to motivate enrollment efforts
- Integration with top PMS platforms
- Advanced KPI tracking and reporting
- Patient portal for self-service management
- Revenue dashboard for monitoring membership performance
BoomCloud pricing
- Basic: $197 per month per location plus $4.50 per member per month
- Pro: $397 per month per location plus $3.50 per member per month
- Multi-location: custom annual agreement (boomcloudapps.com/pricing, checked October 2026)
3. Smile Advantage
Smile Advantage focuses on published flat monthly pricing and comprehensive marketing support. The platform emphasizes education-driven patient adoption and practice training.
Smile Advantage features
- Member tracking and analytics dashboard
- Automated billing and recurring payment processing
- Comprehensive marketing automation with custom microsites
- Turn-key campaigns and printed marketing materials
- Social media and website graphics
- Practice and patient training resources
- Live phone and chat support
Smile Advantage pricing
- Published: Advantage Core $349 per month ($279 per month billed annually) and Advantage Pro $499 per month ($398 per month billed annually), with no per-member charges; Enterprise pricing is custom (smileadvantage.com/pricing, checked October 2026)
4. DentalHQ
DentalHQ serves over 1,000 dental practices. The platform provides month-to-month membership plan software with broad PMS integration coverage.
DentalHQ features
- Multi-location dashboard for group practice management
- Automated billing and payment collection
- Member management and tracking
- Reporting and analytics tools
- Enterprise features for DSO operations
DentalHQ pricing
- Month-to-month subscription
- Pricing is not published on DentalHQ's website, so request a quote
5. illumitrac
illumitrac takes a fundamentally different approach with a one-time $149 fee. The platform focuses on practice ownership, where practices retain 100% of patient data and membership revenue.
illumitrac features
- One-time activation fee with no monthly platform costs
- White-label platform with full practice branding
- 100% practice ownership of patient relationships and data
- Basic membership automation and tracking
- Club Success Coach for implementation support
- Customizable member communications
- Goal measurement tools
illumitrac pricing
- $149 one-time activation fee
- Charges $3-4 per month per member (paid by patients)
6. Subscribili
Subscribili helps dental practices run membership plans with automated billing, member management, and practice-branded enrollment experiences. The platform emphasizes reducing administrative time through automation.
Subscribili features
- Practice-branded plan signup pages
- Automated recurring billing and payment recovery
- Member tracking and utilization visibility
- Reporting dashboard to monitor enrollment and revenue
- Plan performance analytics
Subscribili pricing
- Contact for specific quotes
7. Plan Forward
Plan Forward is a dental membership plan platform built to help practices launch subscription-style plans, automate administrative work, and track performance, particularly when paired with PMS integration to reduce manual front-office effort.
Plan Forward features
- 20+ PMS integrations to reduce manual data entry
- Automated billing, renewals, and patient notifications
- Reporting and AI-powered analytics
- Operator-led guidance including pricing analysis and workflow support
- Performance monitoring tools
Plan Forward pricing
- Pricing is not published on Plan Forward's website
- Priced per member per month with custom enterprise pricing
How to compare Launch Loyalty alternatives
How deeply each platform integrates with your PMS
The most significant differentiator among platforms is how deeply they integrate with existing practice management software. Basic integration means data syncs periodically. Advanced integration, like Clerri Bridge, embeds membership management directly into clinical workflows.
Clerri's authorized Open Dental integration provides sub-second data synchronization and simultaneous payment posting. This level of integration addresses the "double entry" challenge that consumes staff time with some membership systems. Clerri's integrations page details connections with Dentrix, Dentrix Ascend, Dentrix Enterprise, Eaglesoft, and other major platforms.
Billing, renewal, and enrollment automation
Effective membership platforms automate traditionally manual processes:
- Payment collection and failed payment recovery
- Renewal processing and member communications
- Benefit tracking and utilization reporting
- Enrollment opportunity identification
State compliance, HIPAA, and PCI security
Dental membership plans must comply with state-specific regulations including DPO (Discount Plan Organization), DMPO (Discount Medical Plan Organization), and Knox-Keene requirements. Clerri operates as a discount medical plan operator with dedicated compliance infrastructure handling regulatory requirements across all 50 states, plus HIPAA and PCI compliance for data and payment security.
Onboarding, support, and training
Quality support determines implementation success. Consider:
- Dedicated account management for ongoing optimization
- On-demand training resources for staff turnover
- Rapid launch programs for multi-location rollouts
- Performance audits comparing results to benchmarks
Clerri's Growth Services include health checks, proactive coaching, and bilingual support for both practice staff and members.
Frequently Asked Questions
Frequently asked questions
Why are practices looking for Launch Loyalty alternatives?
Following Wellfit Technologies' acquisition of Launch Loyalty in 2025, some practices are evaluating options during the transition period. While Careington continues servicing existing customers, practices may seek platforms with deeper PMS integration, quantified ROI data, or specific feature sets that align with their growth strategies.
How important is PMS integration when choosing a membership plan platform?
PMS integration represents the most significant factor differentiating membership platforms. Integrated solutions like Clerri, which connects with over 90% of PMS, eliminate duplicate data entry, automate payment posting, and surface enrollment opportunities within existing workflows. For practices using Dentrix, Open Dental, or Eaglesoft, deep integration significantly improves staff adoption and membership results.
What kind of support should practices expect when implementing membership plan software?
Implementation support varies significantly across platforms. Clerri provides white-glove onboarding with dedicated account management, Clerri University training resources, and ongoing health checks comparing performance to industry benchmarks. GEN4 Dental Partners' implementation across 40+ locations demonstrates the rapid deployment capabilities available for larger organizations.
