Dental practices seeking alternatives to traditional insurance face a critical decision when selecting membership plan software. BoomCloud, Bento, and Clerri all run in-office dental membership plans, but they differ in pricing model, PMS integration, and how much support comes with the software. BoomCloud sells its software for a monthly fee per location plus a per-member fee, and Bento, best known for employer dental benefits, charges $4 per member per month. Clerri (formerly Kleer and Membersy) is the membership platform behind 25,000+ dentists, from single-location practices to 7 of the 10 largest DSOs, with enrollment from the schedule inside 13 named practice management systems, DMPO licenses in all 36 states that require them, and a dedicated success manager for every practice.
Last reviewed October 2026. Competitor details come from boomcloudapps.com and bento.net.
- Clerri serves 25,000+ dentists across all 50 states including 7 of the top 10 DSOs, while BoomCloud serves practices with a focus on recurring revenue and Bento focuses primarily on employer-sponsored benefits.
- Practices using Clerri experience 76% more visits, 146% more procedures, and 172% higher cash production from membership patients compared to when those same patients were uninsured.
- Clerri Bridge provides one-click enrollment directly from PMS schedule views, saving 3 minutes to 5 minutes per patient signup.
- Clerri's proven 14-day implementation for 40+ location DSOs demonstrates enterprise-scale deployment capability that growing organizations require.
- Clerri delivers comprehensive support with white-glove onboarding, bilingual customer service, and ongoing growth coaching included.
What are BoomCloud, Bento, and Clerri?
Clerri positions itself as the industry-leading dental membership platform, formed through the merger of Kleer (founded 2016) and Membersy (founded 2014). The combined platform serves dental practices from solo practitioners to the largest DSO networks. Clerri's headquarters in Austin, TX supports operations across all 50 states with comprehensive compliance infrastructure for state-specific regulations including DMPO, Knox-Keene, HIPAA, and PCI requirements.
BoomCloud operates as a membership plan software provider focused on giving practices tools to build and manage their own plans. The platform emphasizes recurring revenue tracking through MRR and ARR dashboards. Its Pro plan includes a dedicated success rep, and its Customer Success team helps practices launch, train staff, and improve enrollment. BoomCloud publishes its pricing and offers a 30-day free trial with no setup fee, so a practice can get started quickly, but the practice designs its own plans and handles state compliance questions on its own.
Bento Dental takes a distinct approach with its ADA-endorsed platform that includes employer-sponsored benefits capabilities. The platform offers a B2B2C model connecting dental practices with local employers seeking dental benefits for employees. Bento charges nothing to set up and bills only for plans sold ($4 per member per month or $48 per year), but it does not publish a list of PMS integrations, so practices need to confirm how it fits their system.
The biggest differences are integration depth, compliance, and proven outcomes. Clerri powers 7 of the top 10 DSOs, and the same platform, support team, and compliance coverage serve single-location practices.
Patient outcome data: BoomCloud vs Bento vs Clerri
Clerri publishes research documenting measurable patient behavior changes when patients join membership plans, measured against the same patients before they joined. This data, known as "The Membership Effect," represents averages across Clerri's extensive practice network.
Clerri's quantified outcomes include:
- 76% more visits per year from membership patients.
- 146% more procedures accepted by members.
- 172% increase in cash production compared to when those patients were uninsured.
- 90%+ new patient retention versus the industry average of approximately 40%.
- 15% increase in appointment completion rates.
BoomCloud states that members accept 2 to 3 times more treatment than PPO patients (boomcloudapps.com/pricing) but does not publish the methodology behind the figure.
Bento emphasizes predictable cash flow and recurring revenue without publishing specific patient behavior metrics.
For practices building a business case for membership programs, Clerri's documented research provides the data needed for internal ROI modeling and stakeholder buy-in.
PMS integration compared: BoomCloud vs Bento vs Clerri
The depth of practice management software integration separates these platforms most dramatically. Clerri integrates with over 90% of PMS, including Dentrix, Dentrix Ascend, Dentrix Enterprise, Eaglesoft, Open Dental, Oryx, and XLDent. See the full list of integrations Clerri supports.
Clerri Bridge Workflow Capabilities:
- One-click enrollment pulling patient data directly from the PMS.
- Real-time schedule overlay identifying uninsured and underinsured patients.
- Procedure-level breakdowns showing full price, member price, and savings.
- Automated payment posting eliminating manual data entry.
- Sub-second bidirectional data synchronization.
Clerri holds authorized vendor status with Open Dental, enabling the deepest integration available.
BoomCloud Integration Features:
- Integrations with top 3 PMS systems (Dentrix, Eaglesoft, Open Dental).
- Automated billing and renewal processing.
- MRR/ARR tracking dashboards.
- Dedicated success rep on the Pro plan.
Bento Integration Features:
- No published list of PMS integrations, so ask about your system.
- Award-winning patient mobile app.
- Marketing team support.
- Employer benefits administration.
Clerri Bridge eliminates the workflow friction that occurs when staff must toggle between systems. The overlay appears directly within existing PMS schedule views, identifying enrollment opportunities without requiring additional clicks or screens.
Multi-location and DSO support: BoomCloud vs Bento vs Clerri
Scaling dental membership programs across multiple locations requires infrastructure that handles compliance, reporting, and rapid deployment. Clerri's track record with dental groups and DSOs demonstrates enterprise readiness.
Clerri Enterprise Capabilities:
- 14-day implementation for 40+ locations (GEN4 Dental Partners case study).
- Centralized management with location-level reporting.
- All 50 states compliance infrastructure.
- Multi-location dashboards and analytics.
- Dedicated account management.
Notable Clerri DSO Clients:
- Heartland Dental
- Smile Brands Inc.
- TAG (The Aspen Group)
- GEN4 Dental Partners
- MB2 Dental
- Great Lakes Dental Partners
BoomCloud offers multi-location capabilities for groups. Bento provides a patented DSO platform and works with DSO partners, though specific scale metrics are not publicly disclosed.
For organizations planning expansion, Clerri's proven deployment speed and existing relationships with major DSOs reduce implementation risk. View customer stories showcasing results across practice types.
Support and growth services: BoomCloud vs Bento vs Clerri
Software alone does not guarantee membership program success. The support structure surrounding the platform determines whether practices achieve their enrollment and revenue goals.
Clerri Growth Services Include:
- Custom plan design based on practice demographics.
- Comprehensive team training through Clerri University.
- Periodic health checks with industry benchmark comparisons.
- Bilingual customer support (English and Spanish).
- Marketing assets including landing pages, brochures, and social tools.
- Clerri Rewards Program incentivizing staff enrollment efforts.
BoomCloud Support Structure:
- Dedicated success rep (Pro plan) and a Customer Success team.
- Marketing campaign support.
- Platform training and onboarding.
- Staff incentive programs.
Bento Support Structure:
- Bento consultants for setup.
- Marketing team support.
- Practice analytics dashboard.
- Employer benefits administration assistance.
Clerri's growth services extend beyond software to include strategic consulting that helps practices optimize plan design, pricing, and enrollment workflows.
Which dental membership platform is right for your practice?
Dental practices face stagnant insurance reimbursement rates, rising operational costs, and inconsistent patient visits. Membership plans address these challenges by creating predictable revenue and stronger patient relationships. The platform selection determines whether practices capture these benefits efficiently.
Clerri's Key Advantages:
- Proven patient outcomes: published Membership Effect research quantifying behavior changes.
- Workflow efficiency: Clerri Bridge saves 3 minutes to 5 minutes per enrollment through one-click PMS integration.
- Enterprise validation: Powers 7 of top 10 DSOs with proven rapid deployment.
- Comprehensive support: White-glove implementation, ongoing coaching, and bilingual customer support included.
- 80% failed payment recovery: Automated retry logic protects recurring revenue.
For practices seeking to reduce insurance dependency, build predictable revenue, and improve patient loyalty, Clerri represents the most complete solution available. The combination of quantified outcomes, workflow integration, and comprehensive support creates value that compounds as membership programs grow.
That holds for a single-location office as much as for a DSO: setup is free, most practices go live in about two weeks, single practices stay month to month, and every practice gets a dedicated success manager plus Clerri University training.
Success stories from practices like 7 to 7 Dental and SkyRidge Dental demonstrate the measurable impact of choosing the right platform partner.
Frequently Asked Questions
Frequently asked questions
What is the primary difference between dental membership plans and traditional dental insurance?
Dental membership plans are subscription programs where patients pay periodic fees directly to the practice for access to discounted dental services. These plans are not insurance products. Members pay providers directly for services rendered according to published fee schedules. Membership plans give practices control over pricing and patient relationships while eliminating insurance claim processing, pre-authorizations, and reimbursement delays. Clerri administers these plans as a discount medical plan operator with compliance infrastructure across all 50 states.
How does Clerri's "Membership Effect" directly benefit dental practices?
The Membership Effect documents measurable changes in patient behavior when joining Clerri membership plans. Practices experience 76% more visits, 146% more procedures, and 172% higher cash production from members compared to when those patients were uninsured. These outcomes translate to higher production per patient, more consistent scheduling, and improved case acceptance. The research provides practices with data-backed projections for membership program ROI, making it easier to justify program investment to partners or leadership.
What practice management software systems does Clerri integrate with?
Clerri integrates with over 90% of PMS, including Dentrix, Dentrix Ascend, Dentrix Enterprise, Eaglesoft, Open Dental, Oryx, and XLDent. Clerri holds authorized vendor status with Open Dental. These integrations enable bidirectional data sync, automated payment posting, benefit tracking, and Clerri Bridge's one-click enrollment directly from schedule views. The breadth of PMS coverage ensures most practices can implement Clerri without changing their existing technology infrastructure.
What kind of training and support does Clerri offer to its clients?
Clerri provides comprehensive support through growth services including custom plan design, team training via Clerri University, periodic health checks with benchmark comparisons, and bilingual customer support. Implementation includes white-glove onboarding. Ongoing support includes marketing assets (landing pages, brochures, social media tools), performance analytics, and a dedicated success manager for every practice, from a single office to a large group. The Clerri Rewards Program also motivates front desk staff to drive enrollment through recognition and incentives.
Can practices switch to Clerri from BoomCloud or Bento?
Yes, practices regularly migrate to Clerri from other platforms. Clerri's implementation team supports full patient data migration with proven processes that minimize disruption. The 14-day implementation track record for 40+ location deployments demonstrates the team's ability to handle complex migrations quickly. Common reasons practices switch include accessing deeper PMS integration through Clerri Bridge and gaining quantified ROI data for program optimization.
