DentalHQ, Bento, and Clerri all help a dental practice run its own membership plan, but they are built differently. DentalHQ is dentist-founded software that says it connects with 60+ practice management systems. Bento offers free-to-set-up in-office plans sold through its patient app, alongside an employer dental benefits business. Clerri (formerly Kleer and Membersy) pairs a membership platform that works inside your PMS schedule with a team that handles setup, compliance, marketing, and member support for 25,000+ dentists, from single-location practices to 7 of the 10 largest DSOs. Understanding these differences helps independent practices and DSOs select a solution that matches their growth objectives, operational workflows, and patient engagement goals.
A note on names: Kleer and Membersy merged in 2024 and became Clerri in 2025. Older reviews, listings, and articles may still use the Kleer or Membersy name for the same platform.
DentalHQ vs Bento vs Clerri: key takeaways
- Clerri serves 25,000+ dentists across 5,000+ independent practices and 200+ group practices, including 7 of the top 10 DSOs, compared to DentalHQ's approximately 1,000 practices and Bento's in-office plans, which pair a patient app with its employer dental benefits business.
- The Membership Effect data shows Clerri practices experience 76% more visits, 146% more procedures, and 172% higher cash production when comparing membership patients to their previous uninsured status.
- Clerri's PMS integrations cover over 90% of practice management software with authorized Open Dental vendor status enabling sub-second data synchronization.
- Clerri Bridge reduces enrollment time by 3-5 minutes per patient through one-click enrollment that pulls data directly from the PMS schedule view.
- Clerri provides built-in compliance coverage across all 50 states, including DMPO, Knox-Keene, HIPAA, and PCI requirements, removing regulatory burden from practices.
- Enterprise deployment speed proves Clerri's scalability: GEN4 Dental Partners implemented Clerri across 40+ locations in 14 days with immediate 500+ member enrollment.
How do dental membership plans work?
Dental membership plans create direct financial relationships between practices and patients without insurance company involvement. Patients pay periodic subscription fees for access to preventive care and discounts on additional services, while practices gain recurring revenue and stronger patient loyalty.
The market opportunity is substantial. With 72.9 million independent workers in the U.S. labor market as of 2025, millions of potential patients need dental coverage alternatives outside employer-sponsored insurance. Membership plans address this gap while giving practices control over pricing, service delivery, and patient relationships.
Core membership plan benefits include:
- Recurring revenue streams that cover operational overhead
- Higher treatment acceptance from engaged patients
- Reduced administrative burden compared to insurance billing
- Direct patient relationships without third-party interference
- Predictable cash flow for practice planning
Each platform approaches these fundamentals differently. Clerri's complete guide to membership plan models provides detailed frameworks for structuring plans that align with practice demographics and treatment philosophy.
Patient outcomes: DentalHQ vs Bento vs Clerri
Membership platforms often promise growth, but Clerri stands apart by documenting specific patient behavior changes through proprietary research. This data transforms membership planning from guesswork into predictable outcomes.
Boosting Patient Visits and Treatment Acceptance
Clerri practices report membership patients make 76% more visits and accept 146% more procedures compared to when those same patients were uninsured. These improvements stem from removing financial barriers that prevent patients from scheduling appointments and accepting recommended treatment.
Patient retention tells an equally compelling story. New patient retention typically hovers around 40% after a first visit. Membership plans increase retention to nearly 90%, transforming one-time visitors into long-term practice members.
Driving Predictable Revenue and Reducing Insurance Reliance
Cash production increases by 172% for membership patients compared to their previous uninsured status. This production boost comes from consistent visits combined with higher treatment acceptance rates.
The revenue impact extends beyond individual patient value. Membership fees create subscription-based income that helps practices cover recurring overhead costs.
DentalHQ reports average annual membership revenue growth across their network, while Bento emphasizes average savings for members. Both platforms demonstrate membership plan viability, but only Clerri publishes comprehensive patient behavior metrics that enable practices to project specific ROI.
PMS integration: DentalHQ vs Bento vs Clerri
Practice management software integration determines whether a membership platform enhances or disrupts daily operations. Staff toggling between systems, re-entering data, and manually tracking benefits creates friction that reduces enrollment rates and increases errors.
Which PMS systems do DentalHQ, Bento, and Clerri integrate with?
Clerri's integrations cover over 90% of all practice management software, including Dentrix, Dentrix Ascend, Dentrix Enterprise, Eaglesoft, Open Dental, Oryx, and XLDent. This coverage ensures most practices can deploy Clerri without workflow changes.
The depth of integration matters as much as breadth. Clerri holds authorized vendor status with Open Dental, enabling sub-second synchronization through direct API access rather than third-party connectors. This real-time accuracy eliminates sync delays and data conflicts between systems.
DentalHQ says it connects with 60+ practice management systems, with two-way sync on several, including Dentrix and Eaglesoft. Bento does not publish a PMS integration list for its in-office plans, so ask how membership status reaches your schedule.
Clerri Bridge: enrollment inside the PMS schedule
Clerri Bridge represents a workflow innovation that embeds membership management directly into existing clinical operations. The application overlays PMS schedule views to surface enrollment opportunities without requiring staff to switch between systems.
Clerri Bridge capabilities include:
- Automated identification of uninsured and underinsured patients from the schedule
- One-click enrollment that pulls patient data directly from the PMS
- Procedure-level savings summaries showing full price, member price, and discount amounts
- Benefit tracking displaying which services patients have used and what remains available
- Real-time schedule views eliminating the need to toggle between applications
Plan design and billing: DentalHQ vs Bento vs Clerri
Plan design flexibility, payment automation, and performance visibility form the operational backbone of any membership platform.
Membership plan tiers and pricing tools
Clerri enables practices to create multiple care tiers including child, adult, senior, and perio plans with pricing aligned to local demographics and treatment protocols. SmartDesign and SmartPricing tools use data-driven analysis to optimize plan structures for specific markets.
DentalHQ offers stackable tiers and custom plan creation with straightforward configuration. Bento's in-office plans start from templates and are free to set up, and practices pay only for the plans they sell, which keeps the upfront cost low while the practice builds its plan in a self-serve account.
Clerri membership plans typically include two cleanings, two exams, and X-rays with 15%-20% discounts on additional services.
Automated Billing and Member Management
All three platforms automate renewal processing. DentalHQ reports high automatic renewal rates, demonstrating strong billing automation. Clerri processes payments with direct deposit to practice bank accounts through secure merchant services and automates benefit tracking within the PMS.
Clerri's reporting dashboards track:
- Enrollment trends and patient behavior patterns
- Benefit utilization across member populations
- Renewal and retention rates with churn alerts
- Revenue performance compared to benchmarks
- Comparative analysis against PPO and cash-pay patient segments
This visibility enables practices to identify growth opportunities and address potential issues before they impact revenue.
Marketing and staff engagement: DentalHQ vs Bento vs Clerri
Converting patients into members requires consistent promotion and staff engagement. Platforms that provide marketing tools and enrollment incentives see higher adoption rates.
Membership plan marketing tools compared
Clerri's growth services include personalized landing pages, brochures, social media tools, Google Ads templates, and direct mail resources. These assets reduce the creative burden on practice teams while maintaining professional presentation.
DentalHQ provides BusinessCONNECT marketing tools and automated patient invites. Bento offers practices customizable marketing materials and digital marketing tools, and patients buy their plan through the Bento app.
Automated marketing features help re-engage dormant patients. With an average practice holding 1,500 patients who haven't visited in 18 months, reactivating just 10% through membership offers can generate significant annual revenue.
Staff incentives and success coaching
The Clerri Rewards Program recognizes and rewards team members who successfully enroll new patients. This built-in motivation addresses a common challenge: front desk staff often deprioritize membership conversations during busy periods without incentive alignment.
Customer success teams conduct periodic health checks evaluating plan performance against benchmarks, provide proactive growth coaching, and compare practice results to industry peers. This ongoing support differentiates Clerri from platforms that offer software without strategic guidance.
Support and compliance: DentalHQ vs Bento vs Clerri
Implementation quality and regulatory compliance determine whether a membership program succeeds or creates liability exposure.
Practice and member support compared
Clerri provides bilingual support (English and Spanish) for both practice staff and members via email, phone, and chat. Clerri University functions as a learning management system with foundational courses on dashboard navigation, quick how-to guides, and onboarding materials for new team members.
Support resources include:
- Dedicated account managers for implementation and ongoing optimization
- Training portal reducing onboarding time for new staff
- Health check evaluations with actionable improvement recommendations
- Practice analytics dashboards with performance alerts
DentalHQ emphasizes strong support with positive testimonials highlighting helpful assistance. Bento offers concierge-level support for its employer-focused services.
State compliance for dental membership plans
Dental membership plans must comply with state-specific regulations including Discount Plan Organization (DPO), Discount Medical Plan Organization (DMPO), and Knox-Keene requirements in California. Multi-state practices face particular complexity with varying licensure and compliance requirements.
Clerri's compliance infrastructure covers all 50 states with built-in DMPO, Knox-Keene, HIPAA, and PCI compliance. The platform provides compliant plan agreements, marketing materials, and member communications while continuously monitoring regulatory changes.
This comprehensive approach removes legal research burden from practices and reduces liability exposure from inadvertent violations.
Who each platform fits: DentalHQ vs Bento vs Clerri
Platform selection depends partly on practice size and growth plans. Clerri runs on the same platform for a solo office and a large DSO, so a practice does not have to switch systems as it grows.
Practice size and customer base
Clerri serves the full range from independent practices to the largest DSO networks. The platform supports 7 of the top 10 DSOs in the United States, including Heartland Dental, Smile Brands Inc., TAG (The Aspen Group), GEN4 Dental Partners, and MB2 Dental.
DentalHQ serves approximately 1,000 practices with multi-location dashboard capabilities. Bento also operates a dental network for its employer benefits plans, which is separate from the in-office plans practices run for their own patients.
Clerri case studies
Clerri's customer success stories demonstrate results across practice types:
- GEN4 Dental Partners: Implemented across 40+ locations in 14 days with immediate 500+ member enrollment
- Great Lakes Dental Partners: Achieved 95% increase in first quarter 2025 enrollments compared to prior year
- SkyRidge Dental: Grew from 14 new members per year to 125, an 8X enrollment increase
- 7 to 7 Dental: Demonstrated significant membership revenue growth in 2025
These case studies provide proof points for practices evaluating ROI potential at different scales.
Industry partnerships and endorsements
Platform ecosystems extend value through partnerships that enhance capabilities and provide additional resources.
Clerri has established relationships with industry organizations including AADOM (American Association of Dental Office Management), Dental Success Network, Dentist Entrepreneur Organization, and Smile Source. The partner program offers dedicated support, co-marketing opportunities, technical integration assistance, and revenue-sharing programs.
Bento holds ADA endorsement, providing professional association credibility for its employer-focused offerings. DentalHQ's practitioner-founded approach builds credibility through Dr. Brett Wells' experience operating a 7-location DSO.
DentalHQ, Bento, or Clerri: which is right for your practice?
Platform selection requires matching capabilities to specific practice needs, growth objectives, and operational realities.
Workflow fit and staff adoption
Practices prioritizing minimal workflow disruption benefit from Clerri's deep PMS integration and Clerri Bridge overlay. The enrollment time reduction of 3-5 minutes per patient translates to significant productivity gains for busy front desk teams.
DentalHQ and Bento both pitch a simple setup. Clerri keeps setup simple too: it is free, most practices are live in about two weeks, and a dedicated success manager handles plan design and launch, so a single office does not have to trade simplicity for features. Bento's in-app experience suits patients comfortable managing their plan on a phone.
Clerri fits single-location practices and large groups alike, with enrollment in about 30 seconds from the schedule, free setup, month-to-month terms for single practices, a dedicated success manager, and bilingual member support. DentalHQ suits practices that want dentist-founded software, and Bento suits practices that want a self-serve launch with a patient app.
Frequently Asked Questions
Frequently asked questions
What is the primary difference between a dental membership plan and traditional dental insurance?
Dental membership plans are not insurance products. Members pay periodic fees directly to participating practices for access to preventive care and discounts on additional services. Plans have no waiting periods, annual maximums, deductibles, or claims processing. Traditional insurance involves premium payments to insurance companies, coverage limitations, and third-party reimbursement processes that reduce practice revenue and add administrative burden.
How does Clerri's PMS integration improve dental practice workflows?
Clerri integrates with over 90% of practice management software including Dentrix, Eaglesoft, and Open Dental. Clerri Bridge overlays the PMS schedule view to identify uninsured patients, enable one-click enrollment, automate payment posting, and track benefits without requiring staff to switch between systems. This integration reduces enrollment time by 3-5 minutes per patient while eliminating duplicate data entry and errors.
Are dental membership plans, like those offered by Clerri, compliant with state regulations?
Clerri's membership plans are built to comply with applicable laws across all 50 states, including DMPO requirements in states that regulate Discount Medical Plan Organizations. The platform provides compliant plan agreements, marketing materials, and member communications while continuously monitoring regulatory changes. California plans are administered under Knox-Keene requirements through appropriate licensing.
What kind of support and training does Clerri offer to practices implementing their platform?
Clerri provides free white-glove implementation including custom plan design, team training, and launch support. Ongoing resources include Clerri University training courses, bilingual customer support, dedicated account managers, health check evaluations, and practice analytics dashboards. Customer success teams deliver proactive growth coaching and benchmark comparisons to help practices optimize plan performance.
Can independent dental practices benefit from Clerri's platform as much as large DSOs?
Yes. Clerri serves 5,000+ independent practices alongside 200+ group practices and major DSOs. The platform's scalable architecture supports single-location practices through multi-hundred-location organizations. Independent practices gain access to the same Membership Effect outcomes, PMS integrations, compliance coverage, and growth services available to enterprise customers.
What are the Membership Effect metrics that Clerri highlights?
The Membership Effect documents patient behavior changes after joining membership plans. Clerri practices experience 76% more visits, 146% more procedures, and 172% higher cash production when comparing membership patients to when they were uninsured. Patient retention increases from approximately 40% to 90% with membership plans, demonstrating substantial loyalty improvements.
